About Our Agency

Our Beginnings

The White Lake Agency's roots date back over 120 years. The State of Michigan's earliest record of our agency is in 1904 when they began issuing licenses, however it is believed they were operating years before that.  The agency as it stands was formed by a merger of two local insurance agencies.

The first, Covell Ruggles and Volk, the older of the two, was located in downtown Whitehall.

The second was the Lipka Agency, located in downtown Montague. Wendell “Pete” Lipka was the founder, starting the agency in the early 1930’s. He ran it until the late 70’s when his son, Don Lipka joined forces with Marv Flanders and renamed the agency the White Lake Insurance Center.

How Whitelake Insurance Agency, Inc. came to be

In 1985 they sold the agency to Charles “Chuck” Whitman. Chuck was a partner at the White Agency in Fremont at the time, and sold his interest to purchase the White Lake Insurance Center. The agency name was then changed to White Lake Agency, Inc., as it still remains today.  In 1990, Allen Rant joined the agency, and eventually purchased the agency from Chuck in 1999 with Chuck's son-in-law, James Welsh. 

In 2003, Allen purchased James’ stake in the agency, and he and his wife Patricia own the agency to this day.  In March of 2006, Allen opened a second office in Spring Lake, named Bridgeview Insurance Agency. His daughter Nicole joined the agency at this time, and became the office manager of the Spring Lake branch. 

In 2009, Allen’s son Scott joined the agency, and he and Nicole both were appointed as officers of the corporation in 2012. Also in 2012, Allen’s daughter Allison re-joined the agency full time after living out of town for several years.

Look at us Now

The White Lake Agency is now a full line Independent Insurance Agency, family owned and operated, and dedicated to serving its customers and its community. We have cutting edge technology implemented throughout our business. We are one of the first independent agencies in Michigan to offer online instant quotes. In 10 minutes, you can get an auto and home quote from multiple carriers.


Our Locations

White Lake Agency Inc.

4534 Dowling St
Montague, MI 49437
Main office: 231-893-4195

Bridgeview Insurance Agency

622 E. Savidge St
Spring Lake, MI 49456
Main office: 616-844-1191

Our Providers

Accommodating, professional, helpful, and quick. Very comfortable experience and I was impressed by their capabilities. Highly recommended.
Brad M.
I feel lucky to have found an agent willing to provide this level of service. No need to look anywhere else!
Michelle D.
Over the years we’ve never once had to worry about our coverage. My husband and I are long-time customers and proud to be.
Carol S.
Surprisingly flexible and in-touch with my needs as a small business owner. Can’t ask for more.
Spencer F.
They have strong ties with the community, and it shows. It’s nice to do business with people that really show they care about you and your family.
Susan T.